Hello, and welcome to the new digital hub for posting, linking, sharing and commenting about social media measurement standards.
This site is the home of the #SMMStandards Coalition, established in fall 2011 as a unified standards development effort by the Institute for Public Relations (IPR), Council of PR Firms (CPRF) and the International Association for Measurement and Evaluation of Communication (AMEC) — and the #SMMStandards Conclave, which extended that effort into a cross-industry collaboration including Coalition members as well as the International Association of Business Communicators (IABC), Public Relations Society of America (PRSA), Chartered Institute of PR (CIPR), Federation Internationale des Bureaux d’Extraits de Presse (FIBEP), Global Alliance for Public Relations and Communications Management, Society for New Communications Research (SNCR), Digital Analytics Association (DAA) and Word of Mouth Marketing Association (WOMMA). Several clients have since joined the collaboration, including Dell, Ford Motor Company, Procter & Gamble, SAS, Southwest Airlines, and Thomson Reuters.
In short, this site reflects the most significant cross-industry collaboration (11 industry associations and 6 leading clients) to develop and promote standards for measuring social media. Since fall 2011, association and client members have participated in a series of in-person meetings, conference calls and online collaboration to share their experiences and unify their perspectives across communications and marketing disciplines. The group has identified and committed to tackle six initial standardization priorities: Content Sourcing & Methods; Reach & Impressions; Engagement; Influence & Relevance; Opinion & Advocacy; and Impact & Value.
Standards will be mapped out in a four-stage process consistent with International Standards Organization (ISO) approaches: working group development –> discussion guide –> proposed interim standard –> approved industry standard, fueled by open industry feedback and comment throughout the process. The process is designed to be market-driven; voluntary / non-exclusionary; fueled by broad industry input; promote fair competition; and compliant with anti-trust laws. Updates will be shared via this site and syndicated via Coalition and Conclave member sites for the broadest industry engagement possible. We look forward to your input and feedback!